by Danny Sheahan, Founder, Delve Research
Thank you. This week, 10 Questions to The Truth reached the Top 10 in Amazon’s Market Research category. This is a milestone I’m genuinely delighted about. I’m grateful for the encouragement, positive feedback, and the many shares that helped the book find its readers.
Why I wrote this book
After three decades designing and running research, I wanted to create a compact, no-nonsense guide to clear, honest customer conversations, the kind that move founders and teams from polite opinions to decision-ready evidence. The book lays out a core 10-question sequence, with wording, probes, and tips you can use immediately, and build on for your own particular case.
Who it’s for
- Founders validating a new product or service
- Product managers and UX researchers tightening discovery
- Consultants and marketers who want structured, bias-aware interviews
What you’ll learn
- How to open with low-friction, closed questions (to build comfort)
- How to uncover real behaviour before opinions
- How to explore problems without leading the witness
- How to present a concept and separate interest from intent
- How to ask about price without biasing answers
Get the book
Available in hardback, paperback, and Kindle.
👉 Buy now: mybook.to/10questionstruth
(If you’ve already read it, a quick Amazon review makes a huge difference—thank you.)