Not all market segmentation is created equal. At Delve Research, we use advanced statistical techniques like latent class analysis and k-means clustering to uncover genuine customer segments that drive real business results. From more targeted campaigns to better product development, our rigorous approach to segmentation helps Irish businesses truly understand their customers.
by Danny Sheahan, Founder, Delve Research Thank you. This week, 10 Questions to The Truth reached the Top 10 in Amazon’s Market Research category. This is a milestone I’m genuinely delighted about. I’m grateful for the encouragement, positive feedback, and the many shares that helped the book find its readers. Why I wrote this book […]
According to a recent Delve Research / Invisio national pulse survey 61% of Irish users are polite to their AI tools – and this can have some benefits. On our recent national pulse survey of 565 people1, 61% of AI users said they were polite with their AI tools, using words like “please” and “thank […]
We are delighted to announce that as of January 2024 Delve Research founder Danny Sheahan has attained Certified status with the Market Research Society: "Certified status is the higher professional grade of membership. This senior grade recognises your academic achievements as well as career experience. It is suitable for senior practitioners who have progressed to […]
Suirbhéanna ilteangacha Le déanaí chuireamar tionscadal suirbhé ar fáil a bhí ar fáil do fhreagróirí i gcúig theanga is fiche. Theastaigh ónár gcliant go mbeadh an suirbhé chomh cuimsitheach agus chomh hinrochtana agus ab fhéidir dá lucht éisteachta, agus bhí áthas orainn é sin a éascú. Chomh maith le rogha a sholáthar do cheistneoirí ilteangacha, […]
Congratulations to Galway on winning the 2025 All-Ireland senior Camogie title against Cork in the final. (click here for the larger view)
Congrats to the Dublin ladies on securing their 7th All-Ireland title. (click here for the larger view)
Congratulations to Kerry who took home Sam Maguire for the 39th time in their history in 2025. (click here for the larger view)
Congratulations to Tipperary on winning their 29th senior hurling All-Ireland title. The wait for title 31 must go on for Cork. Check out the ebb and flow of hurling fortunes since 1887 here. (click here for the larger view)
We're having great fun with Flourish Studio visualisations using open data sources. This bar chart race illustrates the top 20 boys' names in Ireland since 1964 using data from the Irish Central Statistics Office. Let us know if you would like to see the full data set, or if you would simply like to know […]