Planning a consumer survey in Ireland?

Whether you're researching consumer attitudes, testing a new product or exploring market opportunities, Delve Research can help you design and undertake a professionally managed consumer survey.

Complete our short enquiry form to tell us about your research requirements. We'll review the details and provide a personalised indicative budget by email, with no obligation to proceed.

What determines the cost of a consumer survey in Ireland?

The cost of a consumer survey depends on how many people you need to reach, who those people are, where they live and how long the questionnaire takes to complete. The support you need with questionnaire design, analysis and reporting also affects the budget. Share your initial requirements using the form above, and we can help you identify a suitable approach.

How many respondents do I need?

The right sample size depends on the decisions you need to make and the groups you want to compare. A larger sample can support more detailed analysis, but it is not always necessary. If you need separate findings for particular age groups, regions or customer segments, the number of respondents within each group matters as well as the overall total. We can advise on a sample size suited to your objectives.

Can a consumer survey be nationally representative?

A survey can be designed to reflect the adult population of Ireland using an appropriate sampling approach, demographic quotas and, where suitable, weighting. Representativeness depends on who is included and how respondents are recruited, as well as sample size. We’ll discuss the population you need to understand and explain the strengths and limitations of the proposed approach.

Can I survey consumers in a particular region or consumer group?

Yes. Consumer surveys can focus on Dublin, a particular county or region, or people with specific characteristics, behaviours or purchasing habits. Feasibility and cost depend on how narrowly the audience is defined and how easy it is to reach enough suitable respondents. Tell us who you want to hear from, and we’ll assess the options before suggesting a budget.

Can Delve Research help with questionnaire design and reporting?

Yes. Delve Research can help turn your objectives into a clear questionnaire, manage the survey fieldwork, check the data and analyse the findings. Reporting can range from summary findings and tables to a full analytical report with comparisons between relevant consumer groups. Your indicative budget will explain what is included, so you can assess the scope before deciding whether to proceed.

How long should a consumer questionnaire be?

A focused questionnaire is easier for respondents to complete and helps maintain the quality of their answers. The appropriate length depends on your objectives and the complexity of the questions. Completion time is a more useful guide than question count: a short rating question takes less time than a detailed written response. If you’re unsure, select “Not sure” in the enquiry form and we can advise.